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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
21. March 2014
The new AIDA catalog 2015/2016 is here
On March 21, 2014, the new AIDA catalog will appear for cruises from March 2015 to April 2016. Cruises can now be booked on eleven AIDA ships and 115 different routes to 182 ports. The AIDA catalog boasts a new design with a horizontal format and large images that will invite ... [more]
13. March 2014
Preliminary decision: Jane Comerford will be going to the Eurovision Song Contest - aboard AIDAbella to Copenhagen
While Germany is eagerly awaiting the decision on who will represent Germany in Copenhagen at the Eurovision Song Contest, AIDA fans already know one thing for sure. Jane Comerford – a seasoned participant herself – will be on board for the exclusive voyage to the largest ... [more]
12. March 2014
AIDA’s soccer-themed cruise summer
The 2014 FIFA World Cup™ is just around the corner. People, who are holidaying on board an AIDA ship, well away from any soccer pitch, don’t have to miss out on enjoying the beautiful game. AIDA has managed to secure a license from IMG Media, which awards broadcasting rights at ... [more]